Your top PR consulting agency in Paris
Hereban, a PR consulting agency based in Paris, was created in 2002 by Karine Foraud, after six years of experience as Account Director at a leading PR agency specializing in the tourism and air transport industries.
Hereban is equipped to offer a highly professional team of bilingual and trilingual collaborators (English, German, Spanish), all motivated to contribute to the agency's success.
Hereban offers a complementary approach to its clients, thanks to its global knowledge of the travel and air transport industries.
Hereban benefits from outstanding media relations with key journalists, bloggers and influencers who specialize in the travel and air transport industries.
Thanks to its partners - a professional team of graphic designers and an events communications agency - Hereban can provide a global and integrated communications offer.
Karine & Isabel, two experts surrounded by a team dedicated to the agency’s clients’ success.
Karine Foraud, Hereban’s General Manager, founded the agency in 2002 after spending six years at Herald, a PR agency specializing in air transport, aeronautic and tourism.
She has extensive experience in the tourism, air transport and hospitality sectors. She was in charge of Lufthansa PR activities in France for nine years and of United PR activities for twelve years. She also worked for the Sri Lanka Tourist Board for five years, as well as for Holiday Inn Hotels & Resorts for five years.
Karine Foraud has lots of experience in crisis management for the tourism and air transport sectors. She notably managed the crisis situations linked with the tsunami in Sri Lanka in December 2004, both for the destination and for the national airline, the September 11th 2001 terrorist attacks for United Airlines and, more recently, the Germanwings crash in the French Alps in March 2015.
Karine Foraud is also Managing Director France, Monaco & Benelux of TravMedia, the global network for travel PRs, journalists, and influencers.
She speaks English and German fluently.
Isabel Calvo, Account Director / Senior PR Consultant.
With over 12 years of experience in Paris and Barcelona in global communications both online and offline, as well as media/blogger/influencer relations with clients and agencies alike, Isabel has an international profile and an extensive knowledge of all aspects of communication in brand development, B2B and B2C strategy and content.
Born in Barcelona, she is native Spanish-Catalan, fluent in French and English, and can also communicate in Italian on a basic level.
Just before joining Hereban, Isabel spent three years working as a PR Manager for French and Southern European markets (Spain, Italy & LATAM) working on strategic international accounts from IT, lifestyle, tourism and consumer goods.
Our strength: A trust-based collaboration
One of the greatest strengths of our agency is the fact that we are a small entity, very flexible and fully dedicated to our clients. We think of our clients as an extension of our company and make our collaborations feel like an association. We work in a climate of trust and confidence, which makes our collaborations friendly and very efficient.
This approach explains the very high loyalty of our customers in a very competitive environment. For example, we have been working with Star Alliance, the world's leading airline alliance, for 16 years, our collaboration with Germanwings (now called Eurowings) and SAS Scandinavian Airlines has lasted 15 years... We form a very close family with our customers.
In addition, we guarantee 24/7 availability to manage any crisis situation that may arise.